Assessment Framework for Wearables Device Makers

A Strategic Go To Market Assessment Framework for Wearables Device Makers

Wearable technology or wearables is defined as ‘a computer or a similar electronic device that is small or light enough to be worn or carried on one’s body’.

[1]

The wearables market has shown a consistent growth rate over the past few years. The recent report by the International Data Corporation (IDC) anticipates that the worldwide shipments of wearable devices are expected to reach 101.9 million units by the end of 2016. The shipments of wearable device will continue to grow at a CAGR of 20.3% between 2016-2020.[2]

Smartwatch and fitness bands have always been and will continue to be popular items[3], but the market uptake of smart clothes and eyewear are expected to grow faster in the near future, with their immense potential in delivering added value to the users through a new experience.[4]

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[1] Oxford dictionaries. (2017). Retrieved from https://en.oxforddictionaries.com/definition/wearable

[2] IDC. (2016a). Retrieved from http://www.idc.com/getdoc.jsp?containerId=prUS41530816

[3] Economist. (2015). Retrieved from http://www.economist.com/news/business/21646225-smartwatches-and-other-wearable-devices-become-mainstream-products-will-take-more

[4] IDC. (2016a). Retrieved from http://www.idc.com/getdoc.jsp?containerId=prUS41530816

 

 

2017-05-18T20:54:57+00:00